Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. Samsung market share was 23% with a negative annual growth of 1.6%. Xiaomi always had a way to check all the products of these competitors. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Efficient leadership by Lei Jun 2. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. Sun, L. (1970, January 1). Following recent investment, Xiaomi is valued as the fourth largest tech company in the world, so they're clearly doing a lot of things right.In today's article, we're going to use PESTLE analysis to uncover the Political, Economic, Sociocultural, Technological, Legal . Xiaomi. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. It is the highest number for any brand to date. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp. Below are the top 14 competitors of Xiaomi: 1. Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. Cost advantage 4. Xiaomi also uses imitative type of positioning by closely imitating the products of market leaders such as Apple and Samsung. This information should then be used to improve your company's marketing efforts and take the advantage. Offers sharpest and best display among its competitor phones, 5. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Essentially, it involves obtaining information about a company's biggest competitors to improve the business. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. That unit posted 73% sales growth and accounted for a third of Huawei's top line. consumer electronics, semiconductors, telecommunication equipment, home appliances, automotive and many more. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. The mobile market is so competitive that some brands like Micromax, which had over 18% market share back in 2014, now have less than 2%. Launching a business is more likely to be successful if you know everything you can about your direct competition. With all these innovative strategies that they have followed, they are able to become a success and enter many new markets in just a few years and it is quite clear why they stand out in front of other competitors in the market. can be threats. The idea behind it was to provide innovative solutions for everyone. 3. Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. Constant optimization of products through eco-chain. Xiaomi Oppo Huami Apple Meizu Samsung Electronics Ninebot HTC For sources of this data, please see the company profile View company profiles Oppo HQ Dongguan, CN Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Ross, J. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. Xiaomi is one of the biggest high tech companies of China. 95% of people from the age group of 18-49 own a smartphone, while the ownership of the same for ages 65 years and above is at 61%. This ensures greater revenues for Xiaomi. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . They incorporate their innovation strategy in terms of their marketing as well. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Company Vivo 5. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. We'll assume you're ok with this, but you can opt-out if you wish. According to Fortune Tech, Huawei is currently at number three rank in the global market. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. ET 3. Budget Smartphone launched via flash sale model, 2. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. Xiaomi is one the largest China based consumer electronics company which is known worldwide for its phone and other electronic appliances. The company has also focused on investing in electric cars, 7. Sophisticated investors, who have witnessed. The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. Leo Sun has no position in any stocks mentioned. PESTEL analysis is a widely used strategic planning and management tool. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). Xiaomi has a large fan base involving millions of people across the globe. Competitors. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. In this SWOT analysis, we're going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. Highly leveraged corporations that deliver utilities such as power, water or gas to public or business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Xiaomi has 4 employees across 6 locations and 328.31 b in annual revenue in FY 2021. Currently, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the ground up by Xiaomi. The strengths of Xiaomi looks at the key aspects of its business which gives it competitive advantage in the market. Making the world smarter, happier, and richer. This year the Xiaomi 13 is sold in green, black and white colors. The Motley Fool recommends Cirrus Logic. By understanding Xiaomi Corp's . The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. Upgrade to remove this ad. Xiaomi is now a serious competitor in both the mobile phone and Smartphone industry. This category only includes cookies that ensures basic functionalities and security features of the website. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. Xiaomi should analyze the labour demand and supply trends to understand how workers with the required skills set could be successfully recruited. Here are the weaknesses in the Xiaomi SWOT Analysis: 1. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. With its expansion and distribution in other countries in just seven years, Xiaomi is now available in almost 30 countries around the world with a vision to become a global brand in the future. About Xiaomi. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. These cookies will be stored in your browser only with your consent. . It is often called as the Apple of China. 2. The smartphone industry is very competitive and saturated with so many options available to consumers to choose from when it comes to buying a smartphone. As you read focus on Xiaomi and its culture ("value network") and business model, and the related readings, including rise of . Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. Xiaomi Triathlon: Hardware+New Retail+Internet. Competitive Market Analysis of Xiaomi Smartphone The international market has become very attractive to most Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Threats in the SWOT analysis of Xiaomi Competition - Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobiledevices. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. 2. Salesforce (CRM) Q4 2023 Earnings Call Transcript, Splunk (SPLK) Q4 2023 Earnings Call Transcript. GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. devices. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Nevertheless, currently around 80% of the companys revenues are generated from selling smartphones. Price has been a great strength for xiaomi models. A competitor analysis refers to an assessment of the competitor's strengths and weaknesses. Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. There are several brands in the market which are competing for the same set of customers. Intense global competition means lower market share growth, 2. Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Continue reading more about the brand/company. The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. 4. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. The rivals' competition put Xiaomi under pressure. [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. Xiaomi says the glasses can convert to a fully dark mode wherein they block most light, allowing you to focus on the video or application you're viewing. To make the world smarter, happier, and richer. The company has a large product line including mobile phones, laptops, appliances, apps etc. As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. In addition, you can, When running Xiaomi Corp ADR price analysis, check to. There are a lot of substitutes for smartphones present in the market but this fact cannot be denied that nothing can replace a smartphone, be it a laptop or a tablet because all of these devices have their own features and purposes and they can never be an absolute substitute for smartphones. Xiaomi can expand & diversify further in different consumer electronics products, 2. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. Date: November, 2016. (2016, August 15). MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. The most interesting aspect of this . Xiaomi or Apple two innovation strategies for China. Microsoft 6. Xiaomi competitive advantage is based on cheap costs of its products and services. Let us start the Xiaomi Redmi SWOT Analysis: For Xiaomi Redmi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. It has to be an essential part of your marketing plan. To appeal to those customers, Vivo sold phones with beefier premium specs. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Its popular mobile phone brands include Mi, RedMi, POCO. Retrieved July 16, 2017, from http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ The content on MBA Skool has been created for educational & academic purpose only. Sophisticated investors, who have witnessed. Tony Chen founded Oppo in 2001. Cendrowski, S. (2017, January 24). Motorola Moto 2. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. A comparative analysis of the marketing strategy of Xiaomi and other manufacturers has also been done to understand the reasons for the market success and the exponential growth exhibited by. IDC reports that Xiaomi's shipments in China fell 38% annually to. A correlation of -1.0 means that prices move in opposite directions. 1.Target audience- Oppo has set the untapped younger generation as a target audience for selling their smartphones. Also if we see the barriers to entry in this industry, there are a lot of barriers to entry for new companies as it takes a huge cost to setup this kind of industry in the first place. Resources owned by Xiaomi entail all assets . It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. The opportunities for any brand can include areas of improvement to increase its business. But opting out of some of these cookies may have an effect on your browsing experience. Lenovo3. Specifically, Xiaomi targets a customer segment that want to use smartphones and other technology products, but have limited budget to make such a purchase. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. Increasing competition can affect the margins for the brand, 2. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. Xiaomi's market share was 16% in Q2 2021. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. Retrieved February 6, 2018, from https://www.mi.com/in/about/ Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. Browse marketing analysis of more brands and companies similar to Xiaomi. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. COMPETITOR ANALYSIS. Xiaomi competitor analysis. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Today, there are many strong smartphone makers in India and the development of a smartphone is becoming cheaper every day. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Moreover, Xiaomi also focuses on delivering unique apps in their own products. Competitor Analysis merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan. Investors sometimes prefer comparable analysis of Xiaomi Corp to its intrinsic valuation because they are able to contrast its competitors on a relative basis. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. Improve upon by increasing display size, and making phone lighter as compared to competitors, 2. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. Panasonic 8. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. Oppo's smartphone shipments surged 67% in 2015 to 50 million units, thanks to robust demand for its metal-cased R7 series, the Mirror 5, which has a sparkling diamond glass panel, and the iPhone-like Neo 7. By comparison, Xiaomi's shipments rose just 15% to 70 million.

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