If the league is looking for positives, Day 3 on Saturday averaged 2.78 million viewers and that is an improvement over previous years. With Patrick Mahomes headed to the AFC Championship Game and a Rams vs 49ers matchup in the NFC title bout, ratings will likely be through the roof. The NFLs three Thanksgiving Day games delivered record audiences (with the caveat that out-of-home viewing was not tracked prior to two years ago), led by Giants-Cowboys at more than 42 million viewers on FOX. We can also compare that to MLB, which drew just under 3.2 million viewers for its Field of Dreams game on Fox. To help develop Drake Maye and the Heels' quarterbacks, Mack Brown is bringing in one of the NFL's most accomplished quarterbacks coaches. 1) NHL's 2020 Stanley Cup Playoffs averaged 953,000 viewers, a 38% drop from 2019. Discover the future of cross-media measurement with Nielsen ONE. NFL Media announced that its nationally-broadcasted games are averaging 17.3 million viewers per game (TV and digital), a 17% increase from the 2020 season. Unsurprisingly, it created ratings gold for NBC and the NFL once again. Once again, any changes made didnt deliver. Whether football fans love them or hate them, the Cowboys generate attention and they will be a focus of nationally-televised games in 2023. With the San Francisco 49ers and Green Bay Packers set to face off on NBC in Week 3, its safe to project the audience size will be strong. And on a second unrelated item. Furthermore, CBS led all networks with an average of 40.798 million viewers during the playoffs. The six games averaged 30.5 million viewers, an increase of 21% from the 2020-21 NFL Wild Card Weekend and the most-watched first weekend of postseason football since 2015-16. A lot of this could have had to do with the game itself. 2 spot with 28.7 million viewers. It was the largest season-opening audience for TNF since 2017, when 8.08 million people watched the Houston Texans and Cincinnati Bengals. Atlanta -- 14.5227. Arizona -- 20.8721. Baltimore opened up a 14-0 lead in the first half before the Raiders came storming back. Not much of that had to to with networks and their relationships with sponsors as a decline became obvious around around the football world. The NBA owned Christmas for many years, with many effectively viewing NBA games on Christmas Day as the unofficial start of each basketball season. A late matchup between the Indianapolis Colts and Arizona Cardinals also did well. While it was a dip from the Bills-Chiefs Week 5 game, that is partially due to the absence of Russell Wilson. In an ever-changing world, were here to help you stay ahead of whats to come with the tools to measure, connect with, and engage your audiences. After missing out on Tony Romo, Peyton Manning and even Sean McVay, ESPN settled on its backup plan. Speaking of ESPN, per Sports Media Watch, the Monday Night Football ratings made it the least-watched MNF game in Week 16 since 2018. Exclusively broadcasted on NFLF Network and its streaming services, the Colts-Cardinals broadcast averaged 12.62 million viewers. NFL TV ratings also have an impact on other things related to league operations. Philadelphia -- 25.4116. In comparing to the NFL, theres really no competition here. Twenty-five points scored after the final 2-minute warning. Top 10 single telecast TV programs in the U.S. 2020; . Nielsen uses sampling data to estimate television audiences, which means your specific decision to watch or not watch a game does not have any direct impact on the numbers unless you have been chosen by Nielsen to be part of its sample and agreed to do so. the Bills-Rams Kickoff Game declined double-digits with Buffalo winning in a rout. Whether football fans love them or hate them, the Cowboys generate attention and they will be a focus of nationally-televised games in 2023. According to SportsMediaWatch, the Thursday Night Football opener averaged an estimated 7.33 million viewers on the NFLs exclusive TV network. If the league is looking for positives, Day 3 on Saturday averaged 2.78 million viewers and that is an improvement over previous years. NFL TV ratings were a mixed back throughout the 2020 season. 22.3 million tuned in on CBS to watch the Green Bay Packers battle the Pittsburgh Steelers. Bottom line, cant see all of the 200+ comments from long ago. Despite a potential Aaron Rodgers vs. Patrick Mahomes matchup being wiped out by COVID-19, more than 20 million tuned in to watch Jordan Love make his first NFL start. Rating: The percentage of television homes tuned to the game in the average minute. This created somewhat of a split between those on either side of the political line. Highest total # of viewers thru week 11 since 2016. It is the second-least watched Hall of Fame Game in a decade, but theres a reason for it. Buffalo -- 47.16 2. Hi week 14 MNF was Arizona Cardinals and LA Rams, not 9ers. As for FOXs NFC Championship Game, the Philadelphia Eagles vs San Francisco 49ers broadcast peaked at 52.3 million viewers and this was the most-watched Conference Championship Game in 2023. Sure all comparisons are to the similar weekend last season. A late matchup between the Indianapolis Colts and Arizona Cardinals also did well. All on FoxSports.com. Putting the 5.81 million viewers into perspective, take a look at how NBA games on Christmas Day 2021 performed. Additionally, 175 games 64% of all games were within one score (eight points) in the fourth quarter tied for the fourth-most all-time. As for the comments, not sure why that is happening. Even on a Championship Sunday without Aaron Rodgers, Tom Brady and even the Dallas Cowboys, the NFL TV ratings from the conference championship matchups exploded. On the NFL's 100th anniversary list of the 100 greatest teams in NFL history, the club came in at number 15. Its the lowest average viewership for the game since 2006, when ESPN pulled in 5.96 million viewers. NBC announced its Sunday Night Football Week 3 broadcast averaged 21.1 million viewers across NBC TV, Peacock, and the NBC and NFL digital platforms. 100 million viewers tuned in during the three-day opening slate. TV ratings of major. Also of note, just seven of NBCs Sunday night broadcasts averaged 17-plus million viewers last season. 5. All professional sports franchisesnot just NFL teamshave an increasing ability to leverage different forms of media in order to connect with, activate and grow their respective fan bases. Meanwhile, the Jets placed just ahead of their MetLife Stadium roommates at number eight. All Rights Reserved. With free agency around the corner, players rated how teams treated them off the field: for better or for worse. (this excludes ALL the Thu night games & Special games as that is tracked separately). According to the Hollywood Reporter, the NFLs four divisional round matchups averaged 37.1 million viewers. NFL TV ratings, a look forward: The 2022 NFL season is officially underway and the television ratings from the top games showed football is as popular as ever. Meanwhile, Amazon held up reasonably well for the second edition of its Thursday Night Football package. The Saturday night game increased 41% from last year, the Sunday night game rose 20% and the Saturday afternoon game increased 16%. The entire NFL Playoffs have been a huge draw, averaging 36.3 million viewers. Explore what consumers are watching, playing and listening to around the world. Combined, the two games averaged 49.6 million viewers across TV and digital streaming, according to an NFL announcement. It was recently announced that in 2023, Amazon Prime will have a game on Black Friday after the three games on Thanksgiving. While three games were postponed to later dates in the Week 15 schedule, the NFL still finished with strong ratings. The NFC continued to enjoy disproportionate representation on the ratings charts, as intra-conference games accounted for 36 of the year's most-watched broadcasts, while all-AFC meetings claimed 20 slots. Another quick question would be why are there only select games and not all the games per week? Now consider the following: the Super Bowl -- the biggest cultural phenomenon we have in this country -- draws a rating in the mid-to-low 40s. Nielsen uses a separate total viewing figure to estimate how many viewers watched at least six minutes of any given telecast. In 2020, the SNF opener between the Cowboys and Rams averaged 18.94 million viewers with a 10.4 rating. Out went to the traditional game between the AFC vs NFC and in came three flag football games plus individual skills challenges. Here are the 2022 NFL TV ratings from the regular season, playoffs and Super Bowl LVII. The NFL could be on its way to solving its local TV problems in the countrys second-biggest media market. Here are the full viewership numbers for Week 12. This comes after the Los Angeles Lakers 2020 NBA Finals win over the Miami Heat drew a record low average of 7.45 million viewers in the Orlando Bubble. The electrifying Odell Beckham, Jr. of the Giants, and his battles with Washingtons new cornerback, Josh Norman, helped lead the team to ninth place in the category. We saw NFL TV ratings in 2021 climb, with the leagues broadcasting partners and advertisers very happy with the returns. Chiefs-49ers was the exception in a mostly down week for the NFL that saw Amazon Prime score a new season-low. But its evident fans just arent interested in watching an exhibition game with players understandably giving zero effort. Minnesota -- 28.8911. The Chiefs-Ravens game drew a 10% spike in viewership compared to the preliminary numbers for the SNF debut. Source: Nielsen Ad Intel Notes: Excludes PSA's. Spot TV Live+7 for P2+. Below are the ratings and average audience size for the nationally-broadcasted NFL games in Week 8, via SportsMediaWatch. Click below to sign in. Furthermore, Montana, Rice, and Lott were all awarded first-team All-Pro honors. Baltimore opened up a 14-0 lead in the first half before the Raiders came storming back. Monday night in week 1 had only one game vs the usual two MNF games in week 1. YouTube TV, Hulu with live TV, Sling, Fubo TV, AT&T TV Now) on television, computer and mobile devices, though those figures are typically added to the total a few days the initial final nationals are published (and as such may not always be included in the numbers you see on this page). After hearing complaints about the Pro Bowl for years, the NFL dramatically changed how it holds its version of the All-Star Game. Cincinnati -- 28.8512. In advance of Super Bowl LVII, here are the NFL TV ratings from the postseason. Media is more complex than ever. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. Cord-cutting has resulted in an estimated 12.82 million cable subscriptions since 2019, per MoffettNathanson, and its estimated 27 million households have cut since 2014. Amazon is paying $1.1 billion per season for the next 10 years to exclusively broadcast Thursday Night Football. Its the third consecutive week that the NFL TV ratings for TNF have been at a season-low. Also of note, just seven of NBCs Sunday night broadcasts averaged 17-plus million viewers last season. CBS announced that its AFC Championship Game broadcast peaked at 60 million viewers on Sunday, making it the most-watched TV program on any network since Super Bowl LVII. Conference Championship Sunday AFC Championship Game, CBS - Bengals vs Chiefs - 53.124 million avg. Here are the NFLs television ratings from the 2022 regular season, focusing on total viewership from Weeks 1-18, along with the average audience size and the most watched games. Its the second-most watched Championship Sunday since 2015 and both broadcasts are the most-watched programs since Super Bowl LV. https://www.sportsmediawatch.com/nfl-tv-schedule-2021-fox-nbc-cbs-espn-tnf-snf-mnf/, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. The largest Week 1 total since 2016. Keep up-to-date with our weekly newsletter, Media Pulse. Another good method for judging the quality of a team/city's fans, other than the more customary TV ratings, attendance or merchandising sales, is taking a local at internet search terms through Google trends. The NFL national window hit a season-low and posted its first year-over-year decline of the season in Week 9, as the solo Rams-Buccaneers game was no match for Packers-Chiefs a year ago. Despite double-digit finishes in the other categories, the Buffalo Bills and New Orleans Saints placed in the top five locally. According to statistics, The 1991 Redskins are ranked as the top team by Football Outsiders (from 1986 to the present). With an unusually strong slate of games, the NFL TV ratings on Thanksgiving provided even stronger returns than some might have expected. The indices of all five categories were then aggregated into an overall Nielsen Media Exposure Index, utilizing a weighting system according to the categorys exposure potential.. "Featuring incredible play on the field and close contests, the 2021 regular season proved to be one of the most exciting and exhilarating of all-time," said Hans Schroeder, NFL Executive Vice President and Chief Operating Officer, NFL Media. The Steelers usually post local ratings well over 40. Meanwhile, the rest of Week 12 was a quieter draw. This is especially significant in that the preseason game went up directly against MLBs Field of Dream Game between the New York Yankees and Chicago White Sox, which also drew historical ratings from a television perspective. could be on its way to solving its local TV problems in the countrys second-biggest media market. Football officially returned on August 4 with Canton, Ohio hosting the 2022 Pro Football Hall of Fame Game between the Las Vegas Raiders and Jacksonville Jaguars. The Giants and Jets had top 10 finishes in the social media category as well. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. Buccaneers-Cowboys was easily the top ratings draw in Week 1 of the NFL season, averaging a 12.3 rating and 23.3 million viewers (25 million including additional streaming data not tracked by Nielsen). Only Fox has seen a decline down 13% to. The past 12 NBA Finals games have seen a total of 106 million viewers tune in on television and through streaming services. FOX scored the NFLs largest singleheader audience in seven years, while CBS and NBC both saw declines, on New Years Day. All things considered, the NFL and NBC will still be pleased to open the 2022 season with a broadcast for a preseason game featuring backups and fringe NFL roster candidates averaging 5.8 million viewers. It was their first regular-season game in Vegas with fans in attendance. It's been proclaimed the most exciting two minutes in sports. It was an ugly game, but the intrigue and the close score kept an audience around. Keep in mind these are average ratings. New Orleans -- 40.895. Hi just wondering if it would be possible for you to include the TV ratings data as an Excel format for downloading and viewing? It was TV you couldn't stop watching if you tried, played by the two most-fervently watched teams in football. Stay up-to-date on latest sports media news, TV ratings and schedule information at Sports Media Watch, an industry authority since 2006. Its a steep fall from the historic pull generated by Tom Bradys return to Gillette Stadium, but NBC and the NFL continue to dominate whenever games are broadcasted. It was an ugly game, but the intrigue and the close score kept an audience around. In total, 15.29 million viewers tuned in. This just goes to show us that the NFL is still Americas pastime. Here are the NFL's television ratings from the 2022 regular season, focusing on total viewership from Weeks 1-18, along with the average audience size and the most watched games. Also of note, Monday Night Football had its most-watched season opener since the year 2000. Broadcasted on ESPN and ABC, the Pro Bowl games averaged 6.28 million viewers for a 6% drop from the ratings for the 2022 Pro Bowl. Using the average # of MNF viewers from other weeks [excluding opening week] as a substitute for those negatively impacted weeks, the total viewing numbers would be around 4M higher. CBS topped the charts in Week 4 of the NFL season with nearly 25 million viewers for coverage featuring Patriots-Packers in markets, while most other Sunday windows declined. Then when I click on the Next button on the bottom, it just takes me back to the page I started from. In comparison to the 2019 Pro Bowl, viewership dropped 17% (8.05 million). At a time when pulling in massive audiences is more important than ever and the league explores ways to further increase its revenue, an early look at NFL TV ratings from the preseason show why this remains the No. Amazons Thursday Night Football narrowly avoided a season-low opposite the World Series. Keep in mind these are average ratings. During a season when they won the NFC East, the Cowboys local TV ratings in the Dallas-Fort Worth market were the ninth-highest in the NFL. 3 led to continued uptick in viewership with the annual event seeing its third-highest ratings ever. Seattle -- 31.41 9. For comparison, $20.1 million watched the Minnesota Vikings vs. New Orleans Saints game in the same time slot last Christmas. Local TV ratings for each team. New York and Chicago the countrys largest and third-largest TV markets present a different story. Sports Business Journals John Ourand reported that the Dallas-Tampa Bay 15.9 overnight rating was up 16% from 2020s opener between the Houston Texans and Kansas City Chiefs. Launched in 2003, NFL Network gives fans unprecedented year-round inside access to all NFL events, including the Super Bowl, Playoffs, regular season, preseason, Pro Bowl, Pro Football Hall of Fame induction weekend, NFL Draft, NFL Scouting Combine, Senior Bowl, league meetings, minicamps and training camps. Dont expect this to change in 2022 with the draft heading to Las Vegas. Spanish-language Local TV. The latest sports TV ratings news, covering every league from the NFL to the WNBA. Per a league press release, the 2021 NFL Draft was seen by an average audience of 6.1 million viewers (TV and digital) across NFL Network, ABC, ESPN, ESPN Deportes and digital channels during the three-day event, making it the third most-watched draft ever, NFL Media noted. Kansas City -- 45.28, 3. Do not sell or share my personal information, Nielsen Marketing Cloud Privacy Statement. Below are the ratings and average audience size for the nationally-broadcasted NFL games in Week 8, via SportsMediaWatch. Carolina -- 19.1423. The entire NFL Playoffs have been a huge draw, averaging 36.3 million viewers. Its a slight dip from the 1.89 million that ESPN2 pulled in Week 3 (1.89 million), but greater than what ESPN2 would bring in on a normal night. The AFC East champion Buffalo Bills had the league's highest local TV rating, with a 47.16, edging out last season's local TV champ, the Kansas City Chiefs (45.28). Chicago -- 22.15, 18. 2021 @NFL Regular Season. On the down side, the Bills-Rams Kickoff Game declined double-digits with Buffalo winning in a rout. Theres a good chance that the lack of parties due to the COVID-19 pandemic played a role, too. It is the second-most-watched NFL Network broadcast since Christmas Day 2016. Sorry, something went wrong with the copy but here is the link for you. According to data obtained by Mike Jurecki, 88 of the top 100 shows on TV in 2022 were NFL games. Green Bay -- 41.57 4. Bishop says priests would rather go to jail if state requires violation of confessional seal, US at crossroads in handling of Netanyahu governments violent rhetoric, Newsom declares state of emergency in 13 California counties due to winter storms, Pennsylvania man faces federal charges after explosive found in checked bag, Dallas Cowboys coaching candidates 2023: Best targets if Mike McCarthy fired, Bold sports 2023 predictions: Future for Nets, Yankees, Tom Brady, Shohei Ohtani, Super Bowl and more, New York Giants vs Dallas Cowboys game sets NFL regular-season viewership record, Pro Football Hall of Fame 2022: Class of inductees, how to watch and more, NFL reportedly generated record-setting $11 billion in national revenue last season, NFL Sunday Ticket: Pricing, how to buy, and its future, USFL TV ratings: USFL championship draws massive crowd, 2023 return, 2023 NFL Power Rankings: Reviewing all 32 teams after Week 18, Predicting NFL playoff bracket and Super Bowl 2023 winner, most-watched NFL Wild Card Game since 2015, NFL trade rumors: Early look at the 2023 offseason, Dallas-Tampa Bay 15.9 overnight rating was up 16% from 2020s opener, the NFLs highest-paid player in 2021 in Prescott, the Wall Street Journal reported this past weekend. 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